Watch it run.
This is what buying the stack looks like: a full build, phase by phase, for a pest-control company that has never run an ad.
Fictional business · Real skill, real phases, real checkpoints
I bought the stack. I run Coastal Pest Co on the Gold Coast, pest control. Never run an ad in my life. Where do we start?
Good. Before we build anything: are we starting from scratch, or does any of this already exist? A website, a Facebook page, a Google account for the business. List what you've got and I'll skip what's already done.
Facebook page and a Gmail. That's it.
Then here's the shopping list: nine accounts, most take two minutes, and we'll do them one at a time. First is GitHub, the place where the code for your funnel lives. The host reads from it. Go to github.com, hit Sign up, and tell me when you're in.
↳ One step at a time, every term explained before it's used. It never dumps a wall of instructions on you.
Accounts done. Now I build. This part is mine, not yours. Your funnel asks: postcode, own or rent, what pest, how urgent, then name and mobile. Renters get politely shown out, because you told me they can't authorise a treatment. Give me a few minutes.
STOP — check: open your new page on your phone. You should see your headline over the photo with the form ready to go. Fill it in with fake details and tell me what happens.
Did it on my phone. Answered the questions, got a thank-you page. That was quick.
That one test lead just did three jobs: proved the form works, landed in your lead sheet, and showed up on your dashboard. Next phase: teaching Meta to recognise when an ad produces a lead, so its targeting gets smarter with every one.
↳ Every phase ends with a checkpoint you can see with your own eyes. "Should work" is never accepted.
Open Meta's Events Manager, your dataset, then the Test Events tab. Now submit one more test lead on the live site. Within a minute, a "Lead" event should appear on that screen. That's your website telling Meta an ad paid off. It's the signal this whole system is built to feed.
There it is. "Lead", from the website. Kinda cool.
That's the moment most funnels never verify. Yours is proven. Now log into your dashboard. You'll see two leads today, both captured. The first one is marked out-of-area because you typed a Sydney postcode: it still reached your lead sheet, but Meta was never told about it, so your ads never learn from leads you can't service.
↳ It caught the out-of-area lead, kept it, and quietly withheld it from Meta. That judgement about what to feed the ad platform, and what to hold back, is the actual product.
Last phase before real money: your first campaign, and we'll de-jargon it as we go. A campaign is the goal (leads). An ad set is who sees it and your daily budget. An ad is the picture and the words. We make one of each, small budget. Paste this as the ad's website address. It's tagged so every lead traces back to this exact ad.
Okay. Ad's approved and it's spending.
Then you're live. From here it runs itself: every lead lands in your sheet, the dashboard counts what each ad produces, and once leads start turning into booked jobs you'll see which ad actually makes you money, not just which one is cheap. That's what we tune next.
↳ From no accounts, no site and no tracking to a live, measured funnel. The skill hand-holds the entire way.
That was the demo.
Yours runs on your business.
- A live funnel on your own domain
- Every account created and wired properly
- Tracking proven on screen, not assumed
- A dashboard that counts what each ad produces
- Run it again for every client, suburb or offer
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